The Strategist Beauty 100 | The Strategist

The Strategist Beauty 100 | The Strategist

Photo-Illustration: The Strategist; Photos: Retailers, Getty

Over the past six years, our writers and editors have spent countless hours interviewing dermatologists and makeup artists, decoding ingredient lists, and testing products on our own faces and hair to find the absolute best products for every step of your routine. And here, in the Strategist Beauty 100, we’ve pored over our archive to curate our perfect top-shelf items, to take care of every inch of your body.

In putting this list together, we imagined the ideal medicine cabinet, something for every step of your beauty routine — from your scalp to your toes and everything in between. We started with the obvious best essentials — keeping in mind different skin and hair types — like cleansers, moisturizers, sunscreens, shampoos, and conditioners. Then we added longtime favorites (such as the everywhere ointment multiple celebrities told us they can’t live without and the snail-mucin essence we’ve been recommending since 2017), drugstore dupes (like Rio Viera-Newton’s under-$10 Dior lip-oil alternative), and investment purchases that deserve space in your beauty cabinet (like a red-light mask that fixed one writer’s skin and lockjaw). We’ve even found solutions that work for some of your hardest-to-fix problems, like a Danish serum that actually thickens thinning hair and a cleanser that shrinks cystic acne.

To make it easier for you to browse, we’ve organized this collection into shelves: skin care, cosmetics, body, hair care, and tools. Whether you’re just figuring out what lotion doesn’t break you out, or you’re well versed in the art of the ten-step routine, we’re confident you’ll find solutions that will help you look and feel your best.

If you like this collection and want even more of our beauty coverage, sign up for the Strategist Beauty Brief, our new weekly newsletter, here.

Skin Care

Banila Co Clean It Zero Cleansing Balm Original
Very Good Deal

DHC Deep Cleansing Oil
Very Good Deal

CeraVe Foaming Facial Cleanser

PanOxyl Acne Foaming Wash With 10 Percent Benzoyl Peroxide

iS Clinical Cleansing Complex

CosRx Advanced Snail 96 Mucin Power Essence
Very Good Deal

SK-II Facial Treatment Essence

Biologique Recherche Lotion P50 Original 1970

Skinbetter Science AlphaRet Overnight Cream
Strategist Tested

ISDIN Melatonik Recovery Night Serum

SkinCeuticals C E Ferulic
Strategist Tested

Maelove Glow Maker
Best Seller

Sunday Riley C.E.O. Glow Face Oil

Zit Sticka Killa Kit Deep Zit Microdart Patch

First Aid Beauty Ultra Repair Cream Intense Hydration

CeraVe Moisturizing Cream
Best Seller

Neutrogena Hydro Boost Gel Moisturizer for Dry Skin
Very Good Deal

Touch In Sol Pretty Filter Glassy Skin Balm

Dieux Instant Angel

Embryolisse Lait-Crème Concentré

Aquaphor Healing Ointment

OleHenriksen PHAT Glow Facial Mask
Very Good Deal

111Skin Rose Gold Brightening Facial Mask

Tan-Luxe The Gradual Illuminating Gradual Tan Lotion

Naturium Azelaic Topical Acid

RevitaLash Cosmetics RevitaBrow Advanced Eyebrow Conditioner

Grande Cosmetics GrandeLASH-MD Lash-Enhancing Serum

Dieux Forever Eye Mask

Laneige Lip Sleeping Mask

RoC Retinol Correxion Eye Cream
Very Good Deal

Bioderma Sensibio Micellar Water

EltaMD UV Daily Broad-Spectrum Tinted Moisturizer SPF 40

Blue Lizard Sensitive Sunscreen Stick, SPF 50 – 0.5oz
Very Good Deal

Supergoop! Unseen Sunscreen SPF 40

La Roche Posay Anthelios Sunscreen


AOA Studio Paw Paw Wonder Blender

Giorgio Armani Luminous Silk Foundation

Laura Mercier Tinted Moisturizer Natural Skin Perfector Broad Spectrum SPF 30

Ilia Super Serum Skin Tint SPF 40

E.l.f. Halo Glow Liquid Filter

Drunk Elephant D-Bronzi Anti-Pollution Sunshine Drops

Uoma Beauty Double Take Contour Stick

Kosas Revealer Concealer

Rare Beauty Soft Pinch Liquid Blush

Iconic London Illuminator Liquid Highlight

ColourPop Super Shock Shadow

e.l.f. Brow Lift

Maybelline Tattoo Studio Brow Tint Pen

Essence Lash Princess False Lash Effect Mascara
Strategist Tested

L'Oréal Paris Voluminous Original Mascara

Milani Stay Put Matte 17 HR

Glossier Balm Dotcom
Best Seller

NYX Fat Oil Lip Drip

Fenty Beauty by Rihanna Stunna Lip Paint

Face Stockholm Veil Lipstick

J. Hannah Eames Nail Polish

Static Nails Thorns & Roses Round

CND Cuticle Eraser
Very Good Deal

Necessaire Hand Cream


Salux Nylon Japanese Beauty Skin Bath Wash Cloth

Dead Sea Warehouse Face and Body Bar

First Aid Beauty KP Bump Eraser Body Scrub With 10% AHA

Naturium Bio-Lipid Restoring Moisturizing Body Lotion

Eu'Genia Everyday Shea Butter

MUTHA Body Oil

Lucas Papaw Ointment 25g

Billie Razor

Sugardoh Classic Sugaring Paste Hair Remover

Bondi Sands Self Tanning Foam

Real Purity Roll-On Deodorant

OffCourt Performance Body Spray, Fresh Citron + Driftwood
Strategist Tested

Vanicream Anti-Perspirant Deodorant

Megababe Thigh Rescue

Baby Foot Exfoliant Foot Peel


SEEN Shampoo

Davines Volu Shampoo

Klorane Dry Shampoo With Oat Milk - Non-Aerosol

Bread Hair Mask Creamy Deep Conditioner

K18 Leave-In Molecular Repair Hair Mask
Strategist Tested

Christophe Robin Shade Variation Mask

SheaMoisture Coconut Hibiscus Curl Enhancing Smoothie

Harklinikken Hair Gain Extract

Hicks Total Transformations Edges Styling Gels

Baxter of California Clay Pomade

Turbie Twist Super Absorbent Microfiber Hair Towel Wrap
Best Seller

for 2


15% off

Quince 100% Mulberry Silk Pillowcase

Felicia Leatherwood Original Detangler Brush

Color Wow Root Cover Up


Revlon One-Step Hair Dryer and Volumizer
Strategist Tested

T3 Switch Kit Curl Trio

Wahl Groomsman Rechargeable Beard Trimming Kit

Tweezerman Ultra Precision Slant Tweezer
Strategist Tested

Surratt Beauty Relevée Lash Curler

Esarora Ice Roller for Face and Eyes

NūFACE Trinity Facial Toning Kit + ELE Attachment Set

CurrentBody Skin LED Light Therapy Mask

Solawave 4-in-1 Advanced Skincare Wand (V1)

Simplehuman Sensor Mirror Trio
Strategist Tested

Morphe Rosé Away 6-Piece Travel Brush Set

Revlon Oil-Absorbing Volcanic Face Roller
Very Good Deal

The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.

About Edward Richardson

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