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The gesture is a show of support for World Mental Health Day, an international day for global mental health education, awareness and advocacy. Established in 2020 by Rare Beauty Founder and Creator actress and songstress Selena Gomez, the Rare Impact Fund’s mission is to reduce the stigma associated with mental health and expand access to mental health services and education for young people around the world.
“I created the Rare Impact Fund with the goal of increasing access to mental health services and education for young people, which is something I wish I had when I was younger,” said Gomez. “The mental health crisis is one of the most serious issues facing young people today and this work would not be possible without the support of partners, like Sephora, who not only believe in this mission, but donate crucial funds to expand mental health resources to young people around the world.”
Sephora A ‘True Partner in Every Facet of Business’
Leveraging Sephora’s global reach, donations will be made across 28 markets where the retailer operates, including Australia, Brazil, Bulgaria, Canada, Czech Republic, Denmark, France, Germany, Greece, Hong Kong SAR, Italy, Malaysia, Mexico, New Zealand, the Philippines, Poland, Portugal, Romania, Serbia, Singapore, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, the United Kingdom and the United States.
Rare Beauty’s Soaring Sales
Gomez must certainly be feeling good about her company’s results. Industry sources say Rare Beauty’s sales will top $300 million this year, compared to $100 million in 2022 and $50 million in 2021. Since its debut, Rare Beauty has gone global, with India and Indonesia its newest markets. Perhaps most impressive, a Piper Sandler survey found Rare Beauty is the No. 2 on cosmetics brands among Gen Z, behind ELF and ahead of Maybelline, L’Oréal and Fenty Beauty.
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